Mercia Lifting Gear is proud to announce its involvement in the Aston Villa Foundation Community Partnership, facilitated by hyperlocal sports marketing experts, Eleven Sports Media.
Through the partnership, Mercia Lifting Gear will support the Aston Villa Foundation’s work across local communities – helping to create opportunities that encourage participation, wellbeing, and positive outcomes for people of all ages.
“We’re proud to be partnering with the Aston Villa Foundation,” said Paul Clarke of Mercia Lifting Gear. “This isn’t just about putting a logo on something, it’s about backing work that genuinely helps people. We see this as a long-term commitment to our area and the people in it.”
The programme offers local businesses a unique opportunity to align with Aston Villa’s community values while gaining visibility at one of the Premier League’s most renowned venues, creating a blueprint for how sport and business can work together to deliver lasting social impact.
Mercia Lifting Gear’s involvement reflects its ongoing commitment to giving back and supporting initiatives that deliver meaningful community impact.
Media contact
Email: info@mercialiftinggear.com
Website: mercialiftinggear.com
About Mercia Lifting Gear
Mercia Lifting Gear is a UK lifting-gear specialist with over four decades of experience in the manufacture and servicing of crane and hoist equipment, supporting customers with solutions designed to help tackle a wide range of handling and lifting challenges.
About Eleven Sports Media
Eleven Sports Media helps local businesses partner with elite teams through in-venue media, content and community programmes, working with some of the biggest names in sport across the UK, Europe and the US.
Founded in the north-west of England, UK, in 2009, the company moved into new headquarters in Manchester in 2025, following a multimillion-pound investment from growth capital investors BGF (https://www.bgf.co.uk/).
Website: https://www.elevensportsmedia.com/
About Aston Villa Foundation
Aston Villa Foundation is a registered charity (charity number 1152848) that delivers the community and social responsibility work of Aston Villa Football Club. Working with partners and stakeholders, it delivers projects and opportunities across areas such as education and employability, health and wellbeing, disability, football in the community, and community relations, guided by its mission of “Working Together to Enrich Lives”.
